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Three Steps to Email Marketing Success

An effective  online selling scheme is very important if you want your business to succeed. There are many opportunities to market your business online, and email campaigns have become one of the best ways. They are cost effective, easy to run with the aid of the right email marketing software, and they are highly effective if you know what it takes to create a successful campaign. If you want to harness the power of email marketing for your business and reach new customers, increase business, and make more money, you need to learn these three important steps to developing an effective campaign.

Plan Your Campaign
Like any marketing endeavor, email marketing takes preparation. Rushing in to sending emails to random people trying to drum up business for your companyseldom does any good and often causes problems when you get flagged for sending spam. You need to develop clear objectives and build a subscriber opt-in list if you want your campaign to succeed. Once you know what you want your email marketing campaign to accomplish and you know who will be interested in your product or business, you can then start developing your marketing emails. Don’t send a football promotion to a dentist for example as it’s not directly related to the business.

Personalize Your Strategy
If you want to grab the attention of your reader, personalising your emails is the best way to do so. Readers want to know how your product or business will benefit them and what they are getting out of the deal. Not only do you want to personalise your emails with the names of subscribers, but you want to give specific information as to why purchasing your product, joining your business, or using your service is a good idea for hem. When you treat your customer like individuals and not generic customers by thinking about what their needs and interests are, you will sell more products.

Identify What Works
It is crucial for the success of your email marketing campaign that you have some way to track and manage your emails so that you can identify which messages and methods are the most effective in achieving your goals. Once you have identified what works the best you can then modify your subsequent messages to use these methods and achieve more success. The world of email marketing is dynamic and should be ever changing to reflect the interests of your customers and the methods that you have identified as the most effective.

Affiliate Marketing Revised

Everything you think you know about building an affiliate business is wrong. The simple truth is that the old rules no longer apply. And if you don’t change your tactics, you cannot survive.

You’ve been duped

You’ve been told it’s easy to get started as an affiliate. This is partially true. It’s far easier that developing, selling and supporting your own product. But starting your own business is really hard, so it’s all relative.

The cold hard truth

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And sit back and collect the profits. But, it’s all wrong.

Don’t bother with keywords

There was a time when this worked. But the competition has shot the price of keywords through the roof. So, throw it all away.

A brand new formula

There’s still hope. Here’s how to win at this game.

• Get into CPA marketing
• Utilize demographics data
• Use image ads

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s much better than promoting a product. Because it doesn’t involve payment. You earn a commission for having them perform an “action”. Entering their email into a form, for example. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) But demographics are highly important. Once you’ve picked the CPA offer to promote. Then hop over to Quantcast.com. And research what kinds of people will be interested.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. You can advertise directly to them on display networks. And let images do the work. And you don’t need to know or buy a single keyword. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summary

This is a great way to make money fast. Because you can start CPA marketing for free. Image ads are cheap. Display networks let you do demographics targeting. And you get paid for having them take a simple action.

Getting Started With Video Marketing

Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.

Youtube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche-specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it properly. People generally don’t visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be very funny, exciting, controversial or educational.

If your free videos offer a ton of quality content, they have a good chance of going viral and making you money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read.

Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos.

That’s one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation. You can find more information about Camtasia at http://www.techsmith.com. If you’re on a tight budget, check out Jing at the same site.

You can also use a microphone to record your voice explaining the process as you go through it. Camtasia is very easy to use, making it extremely popular for people who aren’t very good with technical things.

Many people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about Squidoo, for example, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own group on Squidoo.

You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples from it. Show how to teach a dog to sit, and another showing how to teach a dog to heel.

If your product is about how to make money with ebooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your website, making sure you show proof of your results within the video production.

Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.

Stay tuned for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,
Bill Brine

P.S. Here’s another great resource I created to help you build your business:

How To Build Profitable Membership Sites

Enjoy!