Here are some important factors to consider that will help you make your decision a little easier and with a whole lot more confidence.

 What Industries Categories and  Revenue Ranges  Do the Agencies Work With?             

 What’s better? An agency with a very narrow focus or one with broader experience?    While the  core principles  of online advertising are similar  for businesses of all sizes  , there can be differences, so it makes sense to hire a company that has experience with businesses similar to yours…  but not just exactly like yours 

 Why can this be a problem?  Because too narrow of focus can also lead to being out of touch with broader marketing trends and this can lead to dated, sub-optimal approaches.

 PPC or SEM? 

 Of course  there is more to online advertising than PPC and organic search marketing but they are the two largest, most well proven online advertising  philosophies  and agencies typically specialize in one or the other. This is a fundamental decision that will influence everything going forward so choose carefully.

 Hands-off or Second Job? 

You are probably already doing a number of roles  in your business. Right? So the last thing you need is an online advertising agency that creates more work for you !  Yet unless you are careful you may get another hat to wear, a marketing hat that is,  when you bring the wrong online marketing agency on board. Here’s why.  Many agencies serve the role of consultant and are great at telling you “what to do” but not so great at actually “doing” what needs to get done.  Again,  choose carefully!

 Expertise and Experience   

How much and how varied  are the qualifications   of the online advertising agency you are considering? Look for a wide experience base  in a variety of business markets and revenue classes  and look for depth of experience as well. If the agency only has experience in  a single industry or only one aspect  of advertising or marketing (e.g.  SEO, graphic design, copy writing  ) then you should have a low confidence level that this  agency has the full experience range and resource level necessary to  develop  a completemarketing solution.

Piecemeal Tactics vs. Complete Marketing System

This final factor  may be the most important of all things to consider  comparing online agency to assist you , so please pay close attention ! A website,  article marketing, email marketing, social media marketing, PPC advertising and Search Engine Optimization, 
  (the list could go on far longer!) are tactics NOT Complete Marketing systems.

 Demand  that the agency you bring on board demonstrate to you exactly how their SYSTEM handles these 3 “must have” components:

• generating traffic
• converting traffic to customers
• creating nurturing conversations with research oriented potential customers .

Do not settle for anything less than a complete marketing system  or you will  likely be wasting your online advertising investment  and maybe risking the future growth of your business as well with an online advertising agency that cannot deliver what you need.

How does free search engine traffic work?

This is something you’ve experienced first hand countless times. You go to Google. Enter in a word or phrase you want to research. And click one of the links that shows up. Turns out that the website you visit just got free traffic from the search engine. We will be discussing here how to get website traffic to you for free.

Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. It’s a complex formula that only people working for Google know exactly. There are several factors that we do know.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

In order to get indexed, Google has to be able to find you. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. And follows new links it finds immediately.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

Here’s what’s important in ranking:

• Content
• Links
• Activity

SEO content

This is the SEO you do on your site itself. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.

Link strategy

The next thing to consider is your links. The links to your site, as well as the sites you link to are important. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.

One great way to get lots of inbound links is through web 2.0 sites. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. And quantity is the key here – so do lots and lots.

Increasing your activity

The last thing we know for sure is that Google likes to see active sites. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.

Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. Online forums are simple source of real live visitors.

Set up forum profiles with the ones related to your website. Then become active in the forum. Then put a link to your site in your profile. This generates even more links back to your site. And it will also get real visitors to your site.

Conclusion

Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. And you’re already too busy, so you mostly likely will never do any of it.

However, rank builder software exists. And it automates everything we’ve just talked about. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.

For example, let’s say you’re interested in creating a site in the beauty category. You can drill down into several different sub-categories. You could choose hair care, skin care, fitness, organic beauty, cosmetics, or any number of niches related to beauty.

But these categories are still too broad to be profitable with small numbers of visitors. You need to drill down further. Let’s say you decide to tackle the skin care demographic. Sub-categories of skin care might include eczema, acne, blackheads, wrinkles, age spots, psoriasis, and dry skin.

Now you have a list of smaller niches that you can begin to narrow down. Acne might still be too broad. You can drill down even more by targeting teenage acne, infant acne, and adult acne.

While you want to find niches that are narrow enough for you to dominate, you don’t want to choose niches that have too little traffic available. To figure this out, it may be helpful to spy on your competitors.

Go to your favorite search engine, like Google, and search for things like “how to get rid of acne.” Try to really get inside the mindset of your target prospect. However, if you drill down too much, like targeting “blackheads,” it may not turn out to be profitable.

You should verify that your possible niche gets a decent level of search volume by using a keyword tool like WordTracker or the Google Keyword Tool. When you search within the niche using Google, see if there are plenty of AdWords ads on the right sidebar of the screen.

If so, this means people are almost surely making money in this niche. The key is to take something that’s already working and make it better. Any time you can come up with an original slant on an idea that’s already churning profits online, you’re in a good position to achieve success.

For example, if you want to get into the online auctions niche, don’t go after a broad subject area like “eBay for beginners.” Instead, target something more focused and unique such as “eBay Success for Baby Boomers.” Pick a specific target audience and then cater to their needs instead of approaching the masses with too broad an idea.

Watch your inbox for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,
Bill Brine

P.S. Here’s another great resource I created to help you build your business:

The Complete Affiliate Marketing Handbook

Link Builder Pro is one such SEO automation tool that makes it extremely easy for you to handle your online promotion without worrying about the nitty gritty details. It allows you to direct respectable traffic using social bookmarking sites, social media properties, RSS feed aggregators, etc. to your site.

Aside from that, it aids you in creating relevant backlinks to your site, which clearly increases your search engine rankings and your page rank with Google. This just makes it obvious that when you put your online advertising on auto-pilot, it can bring about really good results without you having to do any work.

This review article will explain why Link Builder Pro should be your decision and how it can aid you in developing a long-term business by setting a majority of your advertising on auto-pilot. For example, if you’re in the make money niche, then you can create a linkwheel around it.

Link Builder Pro’s automated Linkwheel is so much easier than manual link creating and it takes alot less time too. This software lets you create linkwheels by creating and verifying web 2.0 accounts and submitting your spun articles to them. You’ll be among the highest ranked site with the search engines once you’ve created this high quality linkwheel.

Automatically Submits RSS Feeds – Link Builder Pro creates RSS feeds from your created Linkwheels and submits them to the top RSS directories, again on auto-pilot. This gives your linkwheels an opportunity to be indexed speedier and get a higher ranking. If your targeted niche is making money online, then you can create and submit RSS feeds on it to get a high ranking.

Automatically Social Bookmarks – Social bookmarking is very hot for obtaining backlinks, and of course you’ll be able to take complete advantage of this feature. Bookmark to thirty-plus social sites for backlinks, and then you can do even more with multiple accounts, etc.

Automatically Builds Forum Profile Links – There are a lot of forums available that have a good page rank and let you put a profile on them. This tool produces accounts on those particular forums and also handles everything, from verifying your confirmation email to submitting your link. Completing this step will literally make it effortless for you to stay ahead of your rivals, when it comes to developing quality links.

Proxy Support – There are some marketers who tend to avoid using proxies, and it’s mainly out of intimidation because they’re not completely understood. It won’t matter if the proxy is private or public, you’ll be able to use them to create as many separate accounts as you need. It will all appear natural to the search engines, plus it will help reduce any possible problems with any sites involved.

To conclude, you will get the most out of your SEO efforts because Link Builder Pro is a Without having to lose control of your marketing, it makes it possible to have the freedom from automating the entire promotion process. Go with Link Builder Pro, if you are looking for the best solution for taking your online business up to the next level.  Let’s say your target is ways to make money on the internet, you can find a relevant category and submit your social bookmarks easily.

There are several ways to get indexed quickly. All of them involve getting links to your site on other sites that have high PageRank, or sites that are updated often and get crawled frequently by search engine spiders.

You don’t have to pay to do this. There are plenty of ways to get these types of links to your site without paying a penny. One of the easiest ways to get indexed quickly is to ping your site. You don’t have to own a blog to ping your site at places like pingoat.com or pingomatic.com.

Just add your site’s name and URL, and leave the RSS feed link blank. (It’s not necessary.) Sometimes this technique alone can get you indexed in a day or two. Next, you should submit your link to various social bookmarking sites.

These sites get crawled several times a day, so they can be a very good way to get your own site crawled and indexed quickly. You should get an account at all of the major bookmarking sites. Don’t miss StumbleUpon, Digg, Furl, del.ico.us, and Slashdot.

Press releases can be very helpful in getting your site crawled and indexed quickly. Most of the more popular press release sites have good PageRank, get crawled often, and can even get your press release posted on a number of different sites that borrow news from the PR directories. Sometimes it can be worth submitting a press release simply for the ease and speed of being indexed.

Article marketing is another way to get indexed fast. Submitting an article or two can also help you get backlinks, better PageRank, and targeted traffic to your site. A lot of article directories have very good PageRank, so it definitely has benefits other than just quick indexing.

Blog commenting can be a very good way to get indexed quickly. You’ll need to find blogs that don’t have the “nofollow” tag, because blogs that have “nofollow” won’t let search engines crawl the links anyway.

This is debated by SEO experts – some saying the “nofollow” tag doesn’t even matter, since some search engine spiders ignore them anyway. Others claim you might get a small amount of traffic from the blogs themselves, but “nofollow” blogs will do nothing to help you get indexed faster.

You should also make sure you do all you can to maximize the ability of spiders to crawl your site. You should have links that are easy to find and follow, use text links instead of only image links, don’t use Flash or image maps unless you also have text links for spiders to follow, and make sure you keep your site as clean as possible. Having too many links on your main page can confuse spiders, and your site may not be indexed properly.

Forums often get crawled on a regular (daily) rotation since the content is updated often. Popular forums have had posts on their site show up on Google just minutes after they’re posted! It’s very common for posts on very popular forums to show up in Google in less than 24 hours. Posting a small link in your signature on some of these forums can help you get your site indexed quickly. Please don’t spam the forum! Make sure your posts are relevant and full of great content.

Finally, you can exchange links with other webmasters in your niche. This a great way to build backlinks, and if their sites get crawled often, you’ll be adding to the chance that your site will be crawled and indexed quickly, too. Link exchanges won’t penalize your site, either – unless you amass too many too soon – so stick with organic growth (a few a day) and it shouldn’t put up any red flags for the search engines.

Stay tuned for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,
Bill Brine

P.S. Here’s another great resource I created to help you build your business:

How To Generate Tons Of Website Traffic, On Demand:
http://www.BillBrineMarketing.com/traffic

You need to be prepared to deal with people like this. Some of them may even be close friends and family members who are simply ignorant about the various marketing uses for the World Wide Web.

The first thing you need to explain to people is that very few people who work on the Internet are spammers. Spammers actually make up a very, very small minority of those who make money online.

If you do any sort of email marketing, you should explain that every single person you send email to has signed up specifically to your newsletter, and clicked a link to confirm that they really want to be on your list.

Explain to them that subscribing to your newsletter is a lot like signing up for delivery of the newspaper, or a magazine subscription. People sign up to your newsletter, and then you send them valuable information, not just advertising.

If you sell ebooks online, you can explain to people that you are a bit like a book publisher, but all of the books you publish are in digital format. You can tell them that instead of paying a lot of extra money for the printing, binding, marketing, and shipping of a physical book, you eliminate those costs by selling all of your
books as downloadable products.

If people still no not understand, you could even show them what an eBook is by letting them view one on your computer. If your main business is advertising affiliate products, you can tell people you are in advertising.

Explain to them that you run a website (or websites) and you place advertising on that website. Every time someone clicks an ad and purchases something, you receive a commission. If you make most of your money through Adsense or selling advertising on your sites, you can simply tell people that you place advertisements on your websites, and you charge advertisers for that ad space.

Perhaps you may feel more comfortable just telling people that you design websites. If you are a decent website builder, this will probably really impress people, but be prepared to get requests from people asking if you will make them a site, too.

If you no not want to deal with all of the technical questions, just telling someone you design websites will usually be enough to satisfy them. If people are particularly doubtful, you can start to point out some examples of people who have been very successful making money online.

You should realize that some people will just never understand what you do. Try to explain it the best way you can, and if it does not work, accept it. Some people just will not get it. If the in-laws or your spouse are nagging you because your money is not yet streaming in, and you feel pressured, put together a simple presentation that answers all of their questions and puts their minds at ease, or find some statistics or proof of earnings of someone who is doing what you are trying to do.

Stay tuned for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,
Bill Brine – Home Small Business Coach

P.S. Here’s another great resource I created to help you build your business:

Your Fast-Start Guide To Internet Marketing And Online Business

When you’re marketing on the Internet, you’re making it easier for people give you more business. If you are selling a product or service offline, only people in your geographical area will ever find you and they can only shop when your doors are open.

Internet marketing, by contrast, allows you to reach your customers no matter where they are and whatever day or hour it happens to be. You simply don’t have these benefits with a traditional business. There is also the fact that when people are online they are usually relaxing in front of their computers, which makes them comfortable enough to do more shopping. This means, you’ll be able to generate a higher business from them by giving them a relaxed environment where they aren’t forced to make any decisions there and then. When you become an Internet marketers you’ll find that there are plenty of others have already gotten to where you want to go. Accept guidance from these people and let them teach you what to do. Lots of experienced Internet marketers love to teach newbies how to find the same levels of success that they have reached. You don’t have to start from the very beginning because there is a lot to learn and apply–don’t worry, you won’t ever stop learning. Begin by reading articles books and even newsletters and then begin taking the actions that they recommend. The more you practically apply what you learn from the other experts, the faster you would grow. One example of this is participating in the Google Adwords program and running your own ads: you can learn about how other advertisers have built campaigns, wrote ads and built landing pages. So you don’t really have to re-invent the wheel here.

When you have a solid product line in place it becomes very easy for internet marketers to forge new partnerships and joint venture operations. Successful online marketers know how important good partnerships can be. Online marketing has made it easier for any average Internet marketer to reach out to other businesses and mutually grow. A good example of this is when you want to market a weight loss e-book online you can contact newsletter publishers in the weight loss niche. This helps you find your way to your target market without having to pay money up front. All in all, the advantages we’ve discussed in this article should show you just how beneficial internet marketing can be for your business.

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Plan Your Campaign
Like any marketing endeavor, email marketing takes preparation. Rushing in to sending emails to random people trying to drum up business for your companyseldom does any good and often causes problems when you get flagged for sending spam. You need to develop clear objectives and build a subscriber opt-in list if you want your campaign to succeed. Once you know what you want your email marketing campaign to accomplish and you know who will be interested in your product or business, you can then start developing your marketing emails. Don’t send a football promotion to a dentist for example as it’s not directly related to the business.

Personalize Your Strategy
If you want to grab the attention of your reader, personalising your emails is the best way to do so. Readers want to know how your product or business will benefit them and what they are getting out of the deal. Not only do you want to personalise your emails with the names of subscribers, but you want to give specific information as to why purchasing your product, joining your business, or using your service is a good idea for hem. When you treat your customer like individuals and not generic customers by thinking about what their needs and interests are, you will sell more products.

Identify What Works
It is crucial for the success of your email marketing campaign that you have some way to track and manage your emails so that you can identify which messages and methods are the most effective in achieving your goals. Once you have identified what works the best you can then modify your subsequent messages to use these methods and achieve more success. The world of email marketing is dynamic and should be ever changing to reflect the interests of your customers and the methods that you have identified as the most effective.

You’ve been duped

You’ve been told it’s easy to get started as an affiliate. This is partially true. It’s far easier that developing, selling and supporting your own product. But starting your own business is really hard, so it’s all relative.

The cold hard truth

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And sit back and collect the profits. But, it’s all wrong.

Don’t bother with keywords

There was a time when this worked. But the competition has shot the price of keywords through the roof. So, throw it all away.

A brand new formula

There’s still hope. Here’s how to win at this game.

• Get into CPA marketing
• Utilize demographics data
• Use image ads

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s much better than promoting a product. Because it doesn’t involve payment. You earn a commission for having them perform an “action”. Entering their email into a form, for example. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) But demographics are highly important. Once you’ve picked the CPA offer to promote. Then hop over to Quantcast.com. And research what kinds of people will be interested.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. You can advertise directly to them on display networks. And let images do the work. And you don’t need to know or buy a single keyword. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summary

This is a great way to make money fast. Because you can start CPA marketing for free. Image ads are cheap. Display networks let you do demographics targeting. And you get paid for having them take a simple action.

Youtube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche-specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it properly. People generally don’t visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be very funny, exciting, controversial or educational.

If your free videos offer a ton of quality content, they have a good chance of going viral and making you money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read.

Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos.

That’s one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation. You can find more information about Camtasia at http://www.techsmith.com. If you’re on a tight budget, check out Jing at the same site.

You can also use a microphone to record your voice explaining the process as you go through it. Camtasia is very easy to use, making it extremely popular for people who aren’t very good with technical things.

Many people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about Squidoo, for example, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own group on Squidoo.

You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples from it. Show how to teach a dog to sit, and another showing how to teach a dog to heel.

If your product is about how to make money with ebooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your website, making sure you show proof of your results within the video production.

Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.

Stay tuned for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,
Bill Brine

P.S. Here’s another great resource I created to help you build your business:

How To Build Profitable Membership Sites

Enjoy!