Archive for February, 2009

Home Small Business Tip for 2009 03 14

Home Small Business Tip for 2009 02 23

Effective Ways To Reduce Your Home Small Business Costs

Most people who start a home small business on the internet are on a tight budget. Let’s face it: we’ve all been lured by the promises of low startup costs, free or low-cost advertising, and the power of email marketing.

But remember: even though you are running a home small business, this is a real business. There will always be ongoing costs. Until you start getting some real returns on your time and money, it is important to keep the costs associated with your home small business to a minimum.

With that it mind, here are some effective ways to reduce the costs of operating your home small business:

1. Bartering
You need to be bartering goods and services with other businesses if you can. Try to trade for something before you buy it. Bartering deals usually require little or no money.

2. Networking
Try networking your home small business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk
You’ll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff
Try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a “rent-all” store.

6. Online/Offline Auctions
You can often find lower prices on business supplies and equipment at online and offline auctions. Before you pay retail for these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you’ll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff
If your business equipment and supplies don’t need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality.

Application of some or all of these ideas will help to reduce the operating costs of your home small business, and will help you see profits sooner.

Bill Brine
Why Start a Home Small Business?
Start Your Home Small Business Now

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Home Small Business Tip 2009 02 19

Home Small Business Tip 2009 02 19

10 Tips to Increase Sales and Profits for your Home Small Business

Another in my ongoing series of home small business tips. Here are 10 ideas for increasing your sales and profits:

1. Offer to write exclusive articles for your home small business niche. “Exclusive” means that you only submit them to one place. Write these articles for high traffic websites in exchange for a link back to your site.

2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.

3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net.

4. Ask your customers what they would like to see offered by your home small business in the future. This type of information can boost your sales.

5. Make sure your web host is not responsible for lost sales. If you get an email from someone that told you that they couldn’t access your site, it might be your host.

6. Allow your visitors experience to be an enjoyable one at your home small business website. Provide easy navigation, good content, fast loading graphics, search options, etc.
Stay away from flashing lights and audio that loads immediately. These can drive people away.

7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, “been there done that”.

8. Add a directory to your home small business website. When visitors submit their home business website, email them confirming their link has been added and remind them to revisit.

9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, and monthly goals for promotion.

10. Trade links only with home small business websites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies.

I hope these tips will help you to increase profits for your home small business. Stay tuned for more profitable tips.

Bill Brine
Why Start a Home Small Business?
Start Your Home Small Business Now

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Home Small Business Tip 2009 02 18

Increase Traffic to Your Home Small Business Website

Do you have a website for your home small business? If you are not getting the traffic you think you should be getting, maybe its time to examine your website in more detail and rethink some of the things you are doing.

There are many reasons why people do not visit your home small business website, or why they do not stay for long on your website. Here are 10 ideas that may entice them to stay longer or to come more often:

1. Offer free original content. It’s important to give your visitors information they can’t find anywhere else. If you’re the only source for a certain type of information, people will flock to your home small business website.

2. Offer free software. Most people like to find good deals on software. If the software is free, that is even better.

3. Offer a free contest or sweepstakes. People love to win things. If you can fulfill that need, people will stop by to visit.

4. Offer a free directory. Create a directory of home small business websites on a particular topic that is related to your target audience. People will visit because they will find what they’re looking for, all in one place.

5. Offer a free ezine. Most people love to get free information that they’re interested in emailed to them on a regular basis. This saves them time and money.

6. Offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a forum to your home small business website.

7. Offer a free affiliate program. One of people’s basic needs to survive is money. When you offer them a free opportunity to make money they’ll line up to visit your home small business website.

8. Offer a free online utility. When you offer a utility that can solve a problem, people will visit your home small business website. The utility could be a free autoresponder, email account, search engine submission, etc.

9. Offer free current information. Supply news stories related to your home small business website. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your home small business website.

10. Offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your home small business website.

These are the top 10 strategies, in my experience, that you can use to increase the attractiveness and stickiness of your home small business website. Consider these ideas carefully, and implement those ideas that are appropriate to your home small business.

Bill Brine-Lead Generation Master
Why You Should Start a Home Small Business
Build a Real Home Small Business

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